As the UK tourism industry seeks recovery post-pandemic, search engine optimisation (SEO) has never been more critical. When done right, SEO can significantly increase visibility, drive web traffic, and ultimately boost bookings for tourism businesses.
To stay competitive, it’s essential to keep up to date with the latest SEO strategies. For 2021, the focus should be on user experience. Google’s algorithm favours sites that provide relevant, high-quality content and a seamless user experience, including mobile optimisation and fast page load speeds.
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Keywords still play a vital role but they need to be used strategically. Long-tail keywords that target specific interests can help businesses connect with their ideal customers. Furthermore, local SEO should not be overlooked. With domestic travel making a comeback, ranking for local search terms can attract those planning staycations.
For more SEO insights and advice particular to the UK tourism market, head over to bizfeedz.com
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